The Problem With Brandy Melville

Comfy-yet-chic"

If you haven’t noticed, Brandy Melville is taking over. Youtube relatable teens and IG baddies alike are all gunning for the same comfy-yet-chic style that Brandy is known for. I can’t scroll through my insta-feed without seeing at least one checkered-pants-turtleneck-chain-mini backpack-look that’s 100% from Brandy Melville.

The rise of thrifting

Aside from their problematic sizing, Brandy is capitalizing on a trend that was actually very beneficial to the environment. The ~thrifty~ look that Youtubers like Emma Chamberlain and Haley Pham made popular inspired young women to raid their local thrift stores and find their own unique look. 1 in 3 women shopped secondhand last year and the resale market is growing 24 times faster than traditional retail (source: ThredUp) Thrifting is taking over, and seeing it popularized in mainstream content/media is so important. The environmental impacts of fast fashion are detrimental to the planet’s longevity, so seeing more and more women thrifting is a step in the right direction.

Paying more for less?

So how exactly has Brandy Melville capitalized on this trend? In the last six months, I’ve seen a complete shift in their styling and branding. Brandy creates pieces that look thrifted but are usually 5 times the price. They have oversized sweaters, cropped quarter zips, and cozy hoodies that look like a basic, secondhand find. The faux-vintage tees and checkered pants give off a hipster vibe that screams I JUST WENT THRIFTING WITH MY PENNY BOARD AND BEANIE. I digress. My biggest issue is that you essentially are paying $20-$100 more per item when you could get a similar piece for less at a local thrift shop. After some slight DIYs and alterations, you can achieve almost any Brandy outfit with a secondhand item. Why pay more for less when you can get more bang for your buck and help out the environment while you’re at it?

What do you think? Hit us up @thegreenverse and #thegreenverse

Mason Twins